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Webinar: Marketo – Account Based Marketing 

 

Leverage Marketo to Work for Your ABM Strategy

 

Is your marketing automation (MAS) performance measured in leads and drips? If you answered “Yes”, this webinar could be a seed for a promotion. In this webinar, you will learn how to update your MAS metrics to show marketing-influenced sales opportunities. With the legacy approach, B2B marketers can show lead-based attribution for less than 1% of corporate revenue. In this webinar, you will learn how to expand your MAS attribution to up to 20% of your corporate revenue.

 

Join the N.Rich experts as they outline how Marketo can be leveraged as the foundation of a successful ABM strategy.

 

Please Select A Date For The Webinar Participation.

 

Join the webinar, and you will learn:

  1. What are a marketing-influenced sales opportunities? Why are leads not enough?
  2. How do you include Marketo email engagement, email opens, and clicks in you ABM dataset?
  3. How do you tie Marketo+CRM driven ABM together with Advertising, Website content, and emailing?
  4. How do you trigger account-based advertising driven by CRM as always-on activities?
  5. How do you do Account-Based Advertising on the best channels: Google, Facebook, Twitter, and LinkedIn?

 

ATTENTION: WE UNDERSTAND THE TRUE VALUE OF REVENUE ATTRIBUTION.

 

This webinar also offers actionable practices:

– Why segment leads into categories “Content Leads” and “Product Leads.”

– How to ensure you don’t waste your ABM budgets on thin air (like 63% of B2B marketers).

 

In traditional B2B Enterprise lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel. Generated revenue attribution is an extraordinarily painstaking task to analyze. Usually paid social media does not deliver enterprise leads. Even If it does, (and it rarely happens) most of the leads are irrelevant, low-level contacts. 

 

The other part of the webinar will focus on unleashing the hidden potential of Marketing Automation with Account Based Marketing. Traditional B2B Enterprise lead generation means capturing as many leads as possible and trying to qualify them as MQL’s. The sad truth is that the lead quality is poor, generally and impact on sales will be close to zero.

 

Register now! 

Markus Ståhlberg
CEO
N.RICH

* 20+ years of marketing, IT, and software product development experience

* Co-founder and CEO at N.RICH

* Marketing Technology software provider for B2B Enterprises in IT, manufacturing and engineering area

* Co-authored of a MarTech book “Multi-Channel Marketing Ecosystems” (Kogan Page)

Maxim Kublitski
Enterprise Solutions Manager
N.RICH

* 5+ years in B2B enterprise-focused sales & marketing

* Marketing Technology, AI & Startup evangelist

* B2B sales & marketing column writer & public speaker

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ABM Platform with pricing that you like

Monthy license fee
FREE
2500
5000
10000
20000
Users
1
3
5
10
20
Monthly exports
500
2500
5000
unlimited
unlimited
Target account limit
1000
5000
5000
unlimited
unlimited
Tracked website page views
5000
unlimited
unlimited
unlimited
unlimited
Salesforce CRM integration
n/a
n/a
included
included
included
MAS integration
n/a
yes
included
included
included
Programmatic ABM
n/a
yes
yes
yes
yes
Google ABM
n/a
n/a
yes
yes
yes
Facebook ABM
n/a
n/a
n/a
n/a
yes
Expected monthly ABM advertising results
Video views
n/a
600
1500
4000
10000
Article readers
n/a
250
550
1300
2500
Clicks
n/a
n/a
400
900
2000

What is the most urgent ABM use case for you?

ABM SEGMENT CREATION OPPORTUNITY ATTRIBUTION ACCOUNT ANALYTICS ABM ADVERTISING RESULTS UTILIZING ABM DATA

Start your FREE N.Rich ABM Platform trial

Fast and easy ABM platform with scalable advertising results.
1-month free trial • No credit card needed • All ABM platform features

Book 15-min onboarding

Markus Stahlberg
N.Rich intro, 30 minutes
30 min
Join at https://uberconference.com/n-rick13 and enter your name (no other details needed). Backupp for audio, call: +1716-293-8030 pin: 12405.