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Webinar Programme

We provide webinars to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

Webinar Programme

We provide webinars to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

Webinar Programme

We provide webinars to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.

Why Should Marketing Care About CRM?

September 20

There is one thing enterprise marketing and sales can agree; sales is revenue driver #1. The best results for both silos can be achieved by using the same tools and big data. That’s why marketers should embrace their customer relationship management (CRM) platforms.

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Marketo – Account Based Marketing Leverage Marketo to Work for Your ABM Strategy

September 18

Is your marketing automation (MAS) performance measured in leads and drips? If you answered “Yes”, this webinar could be a seed for a promotion. In this webinar, you will learn how to update your MAS metrics to show marketing-influenced sales opportunities.

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ABM 2020 Time to update (or create) your ABM Strategy

September 17

How B2B advertisers find MarTech tools they need to succeed?

B2B Marketing Overrun by Software – yes we know it. But from 6,829All enterprises want to generate more MQL’s, but there aren’t many CMO’s who can proclaim to the board that marketing is having a significant, measurable impact on sales revenue. ABM can be an extremely powerful tool for enterprise digital marketing.

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Eloqua – Account Based Marketing Leverage Eloqua to Work for Your ABM Strategy

September 11

With the legacy approach, B2B marketers can show lead-based attribution for less than 1% of corporate revenue. In this webinar, you will learn how to expand your MAS attribution to up to 20% of your corporate revenue.

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Demandbase – 8x Your ABM Results 8x Your Demandbase Results in the Next 30 Days

September 10

Demandbase is the market leader in ABM platforms. N.Rich is a next-generation ABM platform that complements Demandbase features by providing a high volume of clicks. N.Rich utilizes proprietary cookie-based ABM targeting, which is not based on IP-addresses or mass email imports.

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Pardot – Account Based Marketing Leverage Pardot to Work for Your ABM Strategy

September 10

Is your marketing automation (MAS) performance measured in leads and drips? If you answered “Yes”, this webinar could be a seed for a promotion. In this webinar, you will learn how to update your MAS metrics to show marketing-influenced sales opportunities.

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B2B Marketing AI & Big Data

September 10

B2B Enterprise marketers are researching machine learning and AI to integrate it in their marketing strategies ASAP. Learn how to: (1) Digital customer journey analysis (matching all marketing data sources with the CRM) and (2) Increase the campaign reach with more precise targeting and adaptive content personalisation on business?

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